One is literally bombarded by an advertisement selling something or the other every step of the way – billboards on streets, television, Internet, journals, radio…. Little wonder then that one tends to develop a sort of immunity to this particular epidemic and given that they invariably come cloaked in colours that are drab and dull, it is not difficult to mute the channel or skim over effortlessly.
But every once in a while, there is that genuine spark of creativity which takes us completely by surprise and truly does the work that an advertisement is meant to do – linger. Joining the ranks of these rare and few is a lovely, uplifting commercial of a soft drink company, which almost makes the product itself seem unimportant, concentrating more on the energy and message of hope and positive attitude.
And so while we may or may not like the drink, we certainly enjoyed the Ad.
(Note: Next Future is only expressing its views about this Advertisement and does not endorse it in any way)
